Stop Managing GCP.
Start Tracking with Cogny.
No DevOps. No CLOUD Act. No surprise bills.
No VM costs, no egress fees, no load balancer charges - just simple, predictable pricing
Why Companies Switch from Google Cloud to Cogny
Self-managed GCP means US jurisdiction, complex infrastructure, and unpredictable costs. Cogny eliminates all three.
The Google Cloud Problem
- • US company subject to CLOUD Act and FISA 702
- • Self-managed: VMs, scaling, patching, monitoring all on you
- • EU region servers still under US corporate jurisdiction
- • Hidden costs: egress, load balancers, SSL, logging add up fast
- • Requires GCP expertise and ongoing DevOps maintenance
- • Complex DPAs and SCCs needed for GDPR compliance
The Cogny Solution
- • 100% European-owned infrastructure, EU jurisdiction only
- • Fully managed: we handle everything from servers to updates
- • Physical servers in European data centers, no US parent company
- • Transparent pricing from €9/month, no hidden fees
- • 5-minute setup, no cloud expertise required
- • GDPR-compliant by default architecture
Detailed Feature Comparison
| Feature | Google Cloud (GCP) | Cogny (Us) |
|---|---|---|
| Jurisdiction | US jurisdiction - subject to CLOUD Act and FISA 702 | EU jurisdiction (Sweden) - fully governed by GDPR and EU law |
| Infrastructure Management | Self-managed: you handle VMs, scaling, updates, security patches | Fully managed: zero infrastructure maintenance required |
| Data Sovereignty | Data processed by a US corporation, even on EU region servers | Data stays on 100% European-owned physical servers |
| Compliance | Requires extensive DPAs and SCCs with a US processor | GDPR-compliant by default - EU data processor with EU sub-processors only |
| Cost | ~$150+/month for a production GTM SS setup (VM, load balancer, SSL, egress) | From €9/month - predictable pricing, no hidden cloud fees |
| Setup Time | Hours to days - requires GCP console, App Engine/Cloud Run, DNS, SSL configuration | 5 minutes - simple DNS record, no cloud console needed |
| Sub-processors | Google LLC (US) and its extensive sub-processor chain | Minimal sub-processors, all European-owned and operated |
| Support | Generic GCP support ($29+/month extra), no GTM SS expertise | Direct EU-based support from server-side tracking specialists |
Also considering Stape? See our Stape vs Google Cloud comparison.
Everything GCP Gives You, Without the Complexity
True EU Jurisdiction
European-owned company, European-owned servers, European data centers. No CLOUD Act exposure, no Schrems II concerns, no US parent company.
Zero DevOps Required
No more managing App Engine, Cloud Run, or Compute Engine instances. No scaling policies, no security patches, no uptime monitoring.
Data Hashing & Filtering
Built-in PII protection with automatic data hashing and filtering. Remove sensitive data before it reaches any destination.
Predictable Pricing
No surprise egress fees, no per-request billing, no load balancer charges. One simple price that scales with your needs.
Dedicated Performance
Physical bare metal servers with consistent performance. No cold starts, no shared tenancy throttling, no cloud noisy neighbors.
BigQuery Integration
Stream events directly to BigQuery for advanced analytics. Get the data warehouse benefits without managing GCP infrastructure.
Migrate from Google Cloud in 3 Steps
No downtime required. Run both setups in parallel during transition.
Sign Up & Configure DNS
Create your Cogny account and add a simple DNS record. No GCP console, no App Engine, no Cloud Run configuration.
Import Your GTM Server Container
Export your server container from GCP and import it to Cogny. All your tags, triggers, and variables transfer seamlessly.
Update Your Transport URL
Point your web container to your new Cogny endpoint. Decommission your GCP resources and stop paying cloud bills.
Start with 1 month free trial • No credit card required
Frequently Asked Questions
FAQ
Why should I move my server-side tracking off Google Cloud?
How much does Google Cloud server-side tracking actually cost?
Do I need DevOps expertise to manage server-side tracking on GCP?
Is data on Google Cloud EU servers really subject to US law?
How do I migrate from Google Cloud to Cogny?
How does Cogny compare to other managed alternatives like Stape?
Ready to Leave Google Cloud Behind?
Join European companies who chose managed simplicity over self-hosted complexity.