Explore real-world investigations and rulings related to GDPR compliance and server-side tracking. Learn from actual cases how proper implementation of server-side tracking can help maintain both marketing capabilities and regulatory compliance.
The Swedish Authority for Privacy Protection (IMY) has criticized three major companies for improper cookie banner design and inadequate consent management, highlighting the importance of maintaining control over data processing once consent is given.
Read moreThe Swedish Authority for Privacy Protection (IMY) has imposed significant fines on Apoteket and Apohem for transferring sensitive personal data to Meta through the Meta Pixel, emphasizing the need for server-side tracking solutions.
Read moreThe Norwegian Data Protection Authority (Datatilsynet) has issued a reprimand to Telenor ASA for illegally transferring personal data to the United States through Google Analytics, emphasizing the ongoing challenges with transatlantic data transfers following the Schrems II judgment.
Read moreThe Swedish Authority for Privacy Protection (IMY) has ordered four companies to cease their use of Google Analytics due to improper data transfer to the USA, highlighting the importance of server-side tracking solutions.
Read moreThe Danish Data Protection Authority (Datatilsynet) has ruled that the use of Google Analytics violates GDPR due to improper transfer of personal data to the United States, joining other EU authorities in establishing a consistent approach to US-based analytics services.
Read moreThe Italian Data Protection Authority (Garante) has ruled that the use of Google Analytics violates GDPR due to improper transfer of personal data to the United States, reinforcing the growing European consensus against using US-based analytics services without adequate safeguards.
Read moreThe French Data Protection Authority (CNIL) has ruled that transfers of personal data to the United States through Google Analytics violate the GDPR, reinforcing the need for EU-based analytics solutions and proper anonymization techniques.
Read moreThe Austrian Data Protection Authority (DSB) has ruled that the use of Google Analytics violates the GDPR due to inadequate protection of personal data transferred to the US, setting a precedent for similar decisions across the EU.
Read moreThe European Data Protection Supervisor (EDPS) has reprimanded the European Parliament for transferring personal data to the United States through Google Analytics on its COVID-19 testing website, marking the first major institutional application of the Schrems II ruling.
Read moreThe July 2020 Schrems II ruling fundamentally changed how European websites can track visitors using US-based tools like Google Analytics and Facebook Pixel. After multiple EU data protection authorities declared these tools illegal and Meta received a record €1.2 billion fine, understanding this ruling is essential for compliance.
Read moreOn October 6, 2015, the Court of Justice of the European Union invalidated the Safe Harbor framework in a landmark ruling that fundamentally transformed international data protection law. The decision established that third countries must provide 'essentially equivalent' protection to EU standards, that mass surveillance compromises the essence of privacy rights, and that commercial interests cannot override fundamental rights.
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