Explore real-world investigations and rulings related to GDPR compliance and server-side tracking. Learn from actual cases how proper implementation of server-side tracking can help maintain both marketing capabilities and regulatory compliance.
The Swedish Authority for Privacy Protection (IMY) has imposed significant fines on Apoteket and Apohem for transferring sensitive personal data to Meta through the Meta Pixel, emphasizing the need for server-side tracking solutions.
Read moreThe Swedish Authority for Privacy Protection (IMY) has ordered four companies to cease their use of Google Analytics due to improper data transfer to the USA, highlighting the importance of server-side tracking solutions.
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