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Server Side Tagging in Google Tag Manager: A Comprehensive Overview

google-analyticsserver-sidegdprprivacybeginner
3.5/5The video provides a clear introduction to Server-Side Tagging in Google Tag Manager with good explanations of its benefits. However, it appears to be brief (under 6 minutes based on the transcript) and self-described as 'superficial', lacking in-depth technical implementation details or comprehensive GDPR considerations.
Server Side Tagging en Google Tag Manager

This Spanish-language video by Javier de Freitas, an Analytics Engineer at ATouch, introduces Google Tag Manager's Server-Side Tagging feature, which has recently moved from limited availability to public beta. The presentation provides a foundational understanding of how server-side tracking fundamentally changes the data collection paradigm. The video explains several key benefits of implementing server-side tagging. First, it significantly reduces the amount of JavaScript loaded on the client side, as business logic is transferred to the server. This leads to improved website loading speeds and better user experience. The server environment also enables more efficient data processing, cleaning, and transformation without affecting front-end performance. Javier highlights how server-side tagging addresses the increasingly important issue of first-party cookies, allowing businesses to establish cookies from their own servers. Additionally, the approach enhances data integrity by processing information within a controlled environment rather than relying on potentially unreliable web protocols. Security is also improved as sensitive data and connection credentials remain protected on the server. The tutorial demonstrates the straightforward process of creating a server-side container in Google Tag Manager and provisioning it through Google Cloud Platform. The interface remains similar to standard GTM containers but includes specialized tag options like Google Analytics App+Web (in beta) and HTTP requests, which can be used to send data to servers using GET or POST methods. From our perspective at gdpr-server-tracking.eu, this video offers valuable insights into the technical advantages of server-side tagging, but doesn't address some critical GDPR considerations. While Google's solution requires using Google Cloud Platform, our EU-based server-side tracking hosting provides enhanced privacy benefits including: - Fully EU-based infrastructure with servers located in Finland - Bare metal hosting that eliminates third-party access risks associated with cloud providers - European ownership that mitigates international data transfer concerns - Advanced features for parameter filtering and data hashing - Cost-effective pricing compared to cloud-based alternatives Viewers interested in implementing server-side tagging while maintaining stricter data sovereignty and GDPR compliance would benefit from exploring our specialized hosting solution, which supports the same technical capabilities demonstrated in the video but with enhanced privacy protections.

Frequently Asked Questions

Common questions about "Server Side Tagging en Google Tag Manager"

Server-Side Tagging in GTM allows you to move business logic from the client to your server, resulting in less JavaScript loaded on the client side, improved website loading speeds, better data processing capabilities, first-party cookie support, enhanced data integrity, and improved security for sensitive data.

To set up a Server-Side container, go to Google Tag Manager, create a new container, select 'Server' as the platform, and then provision it through Google Cloud Platform by clicking the provisioning option and connecting your billing account.

Server-Side GTM containers offer fewer tag options than standard containers, including Google Analytics, Google Analytics App+Web (in beta), and HTTP requests which allow you to send data to servers using GET or POST methods.

While Server-Side Tagging provides better control over data by processing it in your server environment, Google's solution requires using Google Cloud Platform which may present data sovereignty challenges under GDPR. Using an EU-based hosting solution like gdpr-server-tracking.eu can provide enhanced compliance by keeping data within the EU.

Google's implementation requires using Google Cloud Platform, which may involve data transfers outside the EU and potential third-party access. For organizations with strict GDPR requirements, an EU-based hosting solution with servers in Finland, European ownership, and no third-party cloud providers offers stronger data sovereignty protection.

Server-Side Tagging reduces the amount of JavaScript loaded on the client side by moving business logic to the server, resulting in faster page load times and improved user experience. This is especially beneficial for sites with multiple tracking scripts that would otherwise slow down the user interface.

An EU-based hosting solution like gdpr-server-tracking.eu provides fully EU-based infrastructure with servers in Finland, bare metal hosting that eliminates third-party access risks, European ownership that mitigates international data transfer concerns, and advanced features for parameter filtering and data hashing, all at competitive pricing compared to cloud-based alternatives.

Server-Side Tagging allows you to establish cookies from your own server domain (first-party cookies) rather than from third-party domains, which helps overcome browser limitations on third-party cookies and provides more reliable tracking as browsers continue to restrict third-party cookie functionality.