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Server-Side Tracking: Collect More Data with Server-Side GTM

server-sidegdprprivacybeginner
4/5The video provides a clear and comprehensive introduction to server-side tracking, explaining its benefits, implementation costs, and practical applications. The presenter effectively communicates complex technical concepts in an accessible way, highlighting specific advantages for B2B companies facing tracking challenges. While the production quality appears adequate, the video could potentially benefit from more visual aids or demonstrations of the actual implementation process.
Tagowanie po stronie serwera – zbieraj więcej danych

This informative Polish-language video explains the concept of server-side tracking and how it can significantly improve data collection for businesses, especially B2B companies facing analytics challenges. The presenter begins by highlighting common problems with client-side tracking: reduced data collection due to cookie consent banners, browser restrictions, and corporate security systems blocking third-party scripts. These issues are particularly problematic for B2B companies whose potential customers often use corporate devices with enhanced security measures that block traditional tracking methods. Server-side tracking offers a solution by placing a tracking server on your subdomain, creating a single connection between the user's browser and your domain. This approach provides several advantages: - Increased data visibility (up to 40% more conversions tracked) - Faster website performance by reducing multiple third-party script connections - Bypassing most ad-blockers and corporate security restrictions - Better control over data transformation and distribution - Enhanced ability to identify returning users despite cookie limitations - Opportunities for data enrichment and automation The presenter shares that implementing server-side tracking typically costs between $20-50 monthly for server hosting plus a one-time setup fee of approximately $2,000-5,000, depending on complexity. They emphasize that this investment is worthwhile for companies spending significant amounts on advertising, as the improved data collection leads to better campaign optimization. **Our Perspective at GDPR-Server-Tracking.eu:** While this video provides an excellent introduction to server-side tracking benefits, our EU-based server-side GTM hosting offers additional advantages worth considering. Our solution provides all the benefits mentioned in the video while ensuring GDPR compliance through EU-based servers (hosted in Finland), EU-based ownership, and bare metal hosting that eliminates third-party cloud provider access risks. Our platform also includes specialized features for hashing and filtering query parameters and cookies, enhancing your privacy capabilities. For businesses concerned about data sovereignty and compliance while wanting to maximize their tracking capabilities, our solution offers an ideal balance of performance and privacy at competitive pricing. By implementing server-side tracking through our platform, you can enjoy all the data collection improvements highlighted in this video while maintaining the highest standards of data protection and regulatory compliance.

Frequently Asked Questions

Common questions about "Tagowanie po stronie serwera – zbieraj więcej danych"

Server-side tracking uses a server on your subdomain to collect and distribute data to analytics platforms, while client-side tracking loads multiple third-party scripts directly in the user's browser. This server-side approach creates a single connection between the user and your domain, improving data collection by up to 40% while bypassing ad blockers and corporate security restrictions.

B2B companies often face significant data loss because their potential customers use corporate devices with enhanced security measures that block third-party tracking scripts. Server-side tracking helps overcome these restrictions by routing all tracking through your own domain, resulting in more complete data about corporate visitors and their interactions with your site.

Server-side tracking typically costs between $20-50 monthly for server hosting, plus a one-time setup fee of approximately $2,000-5,000 depending on implementation complexity. For companies spending significant amounts on advertising, this investment is worthwhile as the improved data collection leads to better campaign optimization.

Server-side tracking significantly improves website performance by replacing multiple third-party script connections with a single connection to your tracking server. This reduces the processing burden on users' devices and eliminates the delays caused by multiple tracking scripts firing simultaneously when events occur on your site.

EU-based server-side tracking hosting enhances GDPR compliance by keeping data within EU jurisdiction, providing greater control over what data is collected and shared with third parties. Our solution at gdpr-server-tracking.eu offers servers in Finland, EU-based ownership, and specialized features for hashing and filtering sensitive data, helping you maintain compliance while maximizing tracking capabilities.

Bare metal hosting eliminates third-party cloud provider access risks by providing dedicated physical servers rather than virtualized instances. Our EU-based bare metal hosting solution ensures that your tracking data isn't accessible to cloud providers, offering enhanced security, reliability, and data sovereignty compared to cloud-based alternatives.

Yes, server-side tracking provides enhanced capabilities for identifying returning users despite browser cookie limitations. By processing identification on your server rather than relying solely on browser-based cookies, you can implement more robust user identification strategies that are less affected by browser restrictions and privacy settings.

Server-side tracking gives you complete control over data transformation before it's distributed to analytics platforms. You can enrich data with additional information, create copies for your own storage, implement custom filtering or hashing of sensitive information, and even trigger automations based on specific user actions, all from your tracking server.